Web marketing is a field that all sorts of companies are trying to invest in for various reasons. Search engines are a great place for businesses that are trying to attract as many clients as possible by getting seen on a very commonly searched place. For this reason, one of the most popular styles of Internet marketing is search engine optimization, which improves a company’s page ranking organically. 70 percent of the links that are clicked on by search users are organic. Similarly, 75 percent of those that use search engines say that they locate what they need on the first page of results and do not look past the first page. Search marketing is growing amongst all sorts of businesses that want to improve their online marketing to make sure that they get seen by as many clients as possible and achieve more online sales as a result.

Statistics show that leads from SEO have a close rate of 14.6 percent , whereas other outbound leads like direct mail only have a close rate of 1.7 percent . Companies that want to better their online sales must be sure that they have a good quality campaign for search optimization so that they can improve their ability to get viewed on search pages. Another important way to improve online sales is to ensure that your web site is optimized for mobile views.

Reports show that 64 percent of today’s smartphone owners go on the web to shop for things with mobile devices. These online sales cannot be ignored by companies that are trying to do as much business as they possibly can with modern consumers that are using the Internet to find companies they want to deal with. Social media presence is also crucial for growing online sales. 30 percent of companies outsource at least some portion of their social marketing, a larger number than the 28 percent that did in 2011. These companies depend on other businesses to get their social media services. With the right sort of marketing in place, it is much less difficult for a company to grow its online sales so that they can become more successful. Look for a provider of marketing that you feel comfortable with so that you can ensure that your company is one that finds great success on the web and attracts all of the consumers that are trying to find things that your organization has to offer through the Internet.