A whopping 93 percent of Internet users’ online experiences begin with a visit to a search engine. Most of us use search engines more than we even realize. For everything from the answers to questions to shoe shopping, the search engine is our go to source for, well, everything.
If you are a business hoping to disseminate your brand online, but have not yet considered search engine optimization as a part of your web strategy, you may be doing yourself a serious disservice. Search engine optimization, or SEO, is a series of practices designed to increase we websites’ visibility in the search engine rankings through free or “organic” search. Seo tips and leads have a 14.6 percent close rate, while outbound leads (such as direct mail or print advertising) have a 1.7 percent close rate, suggesting that if you are not involved already, you may want to be.
If you are unsure of where to begin, you may want to consider working with an SEO reseller for SEO tips, and to help you to develop an effective online marketing strategy. SEO is a dynamic field, so outsourcing your strategy will help you to not only master all the SEO tips and tricks, but to also make sure your strategy is being properly executed. SEO companies will help you to generate content, optimize your page, and manage your social media counts to your advantage.
Nine out of ten adults who are online use social media extensively, and 30 percent of businesses outsource at least a portion of their social media marketing, suggesting that your competitors may already be on board. Outsourcing SEO allows your business to reap the benefits without having to exhaust internal resources. You will ultimately save money by not having to hire an in house consultant, as most Seo companies will allow you to pay solely for the work that was done on your campaign, rather than one flat rate.
Since there are so many SEO tips and tricks to master, you may want to consider hiring a professional. Outsourcing SEO allows you to focus on other important things like brand development and customer service, and takes the leg work out of the process.